In the Aloha State with Jefferson Bethke

You might know Jefferson Bethke from a viral YouTube video a while back, but he is so much more than a smooth-talking spoken word artist. We got to spend some time with Jefferson in Hawaii–yes,it’s a tough life–shooting for LifeWay. And it was great! Beyond the beaches and the waves, there is so much excitement […]

  in Publishing - July 25, 2015

Telling IMB’s Story

We have had the privilege of working on some marketing initiatives for IMB (International Mission Board). This global mission organization started way back in 1845 and has nearly 5,000 workers serving in countries all around the world. They are doing great work. And we are thankful to get to help tell their story through these […]

  in Content Marketing - July 14, 2015

Why Stories are Key to Marketing Success

Flipping through the advertisements of an old newspaper or magazine or watching older commercials will reveal the same basic formula: You have a problem, this product or service has these features, and if you get it your life will be better. Some people refer to this as “interruption marketing.” And for the most part this […]

  in Content Marketing - July 1, 2015