3 Crucial Mistakes Brands Make About Stories

Telling stories is easy. We all do it more than we realize. When you get home from work, you recap your day with your family in story form, you don’t give bulleted lists. (At least most humans don’t.) More and more people talk about the power of story in everything from business proposals to marketing […]

  in Content Marketing - March 21, 2016

Thoughts for our friends at IMB

Yesterday was a rough day for some of our friends and former colleagues at International Mission Board (IMB) as many of them were let go. Most had served there for years, some for the vast majority of their careers. Our thoughts and prayers go out to them during this difficult time. Regardless of whether you […]

  in Content Marketing, Documentary - January 15, 2016

A Look Back at 2015

Do you like checking things off your to-do lists? We do! (Confession: We sometimes even write completed tasks down on our list just to have the satisfaction of marking it off …) We have had plenty to check off our list for 2015. This year has been a busy one for Change Media! We have […]

  in Content Marketing, Documentary, Publishing - December 31, 2015

Stories V. Stats

“Advice to young writers who want to get ahead without any annoying delays: don’t write about Man, write about a man.” – E.B. White The renowned author of “Charlotte’s Web” hits the nail on the head not only for aspiring writers but also for organizations who want to communicate with their supporters. For many nonprofits, […]

  in Content Marketing - October 22, 2015

Writing Redemptive Stories

“Story” is a buzzword that gets thrown around a lot by brand experts and marketers. They tout the importance of telling your story in a way that draws others in so that they can become involved in the work you are doing. But “story” gets relegated to a marketing tool piece and is in danger […]

  in Content Marketing, Documentary - September 9, 2015

The Do’s and Don’t’s of Interviewing Someone On-Camera

There is a lot that goes on behind the scenes in video production, not the least of which is leading an on-camera interview. Leading a video interview might seem like a no-brainer to someone who hasn’t done one. You just ask the person a bunch of questions, right? But if you have ever attempted to […]

  in Content Marketing, Documentary, Publishing - August 17, 2015

Telling IMB’s Story

We have had the privilege of working on some marketing initiatives for IMB (International Mission Board). This global mission organization started way back in 1845 and has nearly 5,000 workers serving in countries all around the world. They are doing great work. And we are thankful to get to help tell their story through these […]

  in Content Marketing - July 14, 2015

Why Stories are Key to Marketing Success

Flipping through the advertisements of an old newspaper or magazine or watching older commercials will reveal the same basic formula: You have a problem, this product or service has these features, and if you get it your life will be better. Some people refer to this as “interruption marketing.” And for the most part this […]

  in Content Marketing - July 1, 2015

3 Tips for Telling Great Stories

Balancing details is key to good storytelling. Too many details mire down a story and confuse the reader, while too few details will make your story as interesting as an instruction manual for a vacuum cleaner. A good story–whether written or video–must have the right balance of color/detail and brevity/clarity . Greg and I sat […]

  in Content Marketing, Documentary - June 25, 2015