Thoughts for our friends at IMB

Yesterday was a rough day for some of our friends and former colleagues at International Mission Board (IMB) as many of them were let go. Most had served there for years, some for the vast majority of their careers. Our thoughts and prayers go out to them during this difficult time. Regardless of whether you […]

  in Content Marketing, Documentary - January 15, 2016

A Look Back at 2015

Do you like checking things off your to-do lists? We do! (Confession: We sometimes even write completed tasks down on our list just to have the satisfaction of marking it off …) We have had plenty to check off our list for 2015. This year has been a busy one for Change Media! We have […]

  in Content Marketing, Documentary, Publishing - December 31, 2015

Writing Redemptive Stories

“Story” is a buzzword that gets thrown around a lot by brand experts and marketers. They tout the importance of telling your story in a way that draws others in so that they can become involved in the work you are doing. But “story” gets relegated to a marketing tool piece and is in danger […]

  in Content Marketing, Documentary - September 9, 2015

The Do’s and Don’t’s of Interviewing Someone On-Camera

There is a lot that goes on behind the scenes in video production, not the least of which is leading an on-camera interview. Leading a video interview might seem like a no-brainer to someone who hasn’t done one. You just ask the person a bunch of questions, right? But if you have ever attempted to […]

  in Content Marketing, Documentary, Publishing - August 17, 2015

3 Tips for Telling Great Stories

Balancing details is key to good storytelling. Too many details mire down a story and confuse the reader, while too few details will make your story as interesting as an instruction manual for a vacuum cleaner. A good story–whether written or video–must have the right balance of color/detail and brevity/clarity . Greg and I sat […]

  in Content Marketing, Documentary - June 25, 2015